The real reason Yahoo bought Tumblr: It’s about young women.
More detail from Think Progress’ very smart analysis:
[W]hen Yahoo CEO Marissa Mayer talks, as she did this morning on the call that announced the deal, about the fact that “Tumblr views itself as a home for brands,” like movies, or suggests that Tumblr and Yahoo could work together the way Google and Blogger did, with Yahoo serving ads on Tumblrs whose users would like to have ad placement, she’s talking about getting ads in front of young users, and monetizing content by young people. And whether it’s true or not, the perception will be that Mayer specifically means getting ads in front of monetizing content created by female and non-straight young people.
Whether that means that the oft-mocked confessionals and .GIFs of Tumblr will come to be seen as respectable because they’re something Yahoo is going to try to make money off of is a different question entirely. Yahoo’s perception that young people will help it shore up its aging brand, and that they’ll be valuable to advertisers isn’t actually much different that the insight that young women be shopping. Sometimes, the very fact that young people, particularly young women, have money to spend is the thing that makes them seem ridiculous to the very people who would like to extract that money from them. Trendhopping that necessitates regular consumption and deep engagement on things that other people have deemed frivolous are traits that make consumers or users valuable to advertisers. But the assignment of financial value to those behaviors has never meant that we pass along any more deference to young people’s tastes as part of a larger bargain.
Imagine you forget to watch a new episode of Game of Thrones the night it airs. Even if coworkers stay mum about important plot points, Twitter is abuzz with spoilers. Fortunately, there’s Twivo, a new program that allows Twitter users to censor their feeds from mentioning a certain TV show (and its characters) for a set time period. Jennie Lamere, a 17-year-old girl, invented the software last month—and won the grand prize at a national coding competition where Lamere was the only female who presented a project, and the only developer to work alone. Internet: Meet the reason we need more women in tech.
(From Mother Jones)
I’m so excited by all of the teenagers in science and tech that we’re hearing about these days. MORE GIRLS PLEASE!
“why are you trapped in there, tiny orange bobcat”
You all know I am not in the cat GIF-posting business, but while staying out in the fancy remote area of Austin for SXSW I came home late late one night and there was A BOBCAT standing between the driveway and the front door. It was bigger than this little baby bobcat but definitely not full grown. I stared at it for a minute and then worried maybe it was one of those animals that interprets staring as a threat so I just kind of scurried as quickly and quietly as I could past it and into the house because WTF BOBCAT.
So glad this is preserved somewhere! If you missed our panel in Austin you can now hear my brilliant group (Shana Krochmal, Megan Westrby, Danielle Strle and Lindsay Gabler + me) giving one of the more inspiring talks I’ve had the pleasure to be a part of.
So, so thrilled that the audio from the SXSW panel I was on has been posted!
This is what panel prep looks like. Of course Jared Leto is our competition so we has to chat and take greenroom pictures.
Today I was on a panel at SXSW organized by Rae called “Girls and Tech: Why Young Women Rule in Music” and it sort of blew my mind so much that - as Tumblr says, I can’t even. Full recap and thinky thoughts tomorrow, but I’m already six hours behind in reblogging this RIDICULOUS AMAZING photo so I wanted to get at least that much up now.
I’ve heard Jared Leto talk about music and fans before - at a social GRAMMYs panel that Megan (blue dress above) helped organize - so somehow it seemed to make perfect sense that we would ALL go talk to him about how it was ridiculous that we had panels down the hall from each other at the same time (and invite him to come crash ours). He immediately got that the girls and women we were going to talk about were the same fans who he’s been using social media to connect with for years.
Also - this is what you get when a teenage dream-slash-rock star tells five ladies dressed up in honor of their inner fangirls to take a photo where everybody reenacts the most amazing/exciting thing that’s ever happened to them.
Thanks to everybody who came hear us talk. This was a truly inspiring day for me and I’m just proud to have been a part of it.
Steve van Zandt:It's really hard to write a really good song. For him to write good songs, possibly could have been hit songs, and to not put them out, to put them aside -- an enormous amount of discipline and willpower to do that. It's a bit tragic in a way, because he would have been one of the great pop songwriters of all time.
Bruce Springsteen:Steve always had a great ear for - and still does - he loves the classic pop… The three minute pop single for Steve. I think part of what pop promised and rock promised was the never ending "now." The always - "No no no - it's about living now. You need to be alive right now." For those three minutes - it was all on. It was all of a sudden you were lifted up into a higher place of living and experiencing, and there was this beautiful, ever-present "now."
Steve van Zandt:He just can do anything. He can write anything. For anybody. And he just very much took that for granted, which is how a lot of our poppier stuff ended up not being released. One great example that I think would have fit on "Darkness at the Edge of the Town" was "Because the Night."